Meta Ads Review · DoctorFit · 6 to 12 Sep 2026

Great Clicks, No Bookings Yet

Weekly review for Dr Hamouda and Coach Seef. The ads are pulling in cheap, engaged clicks. The new landing page did not turn any of them into a lead or a booked consult this week.

34/100

Account health
Traffic strong, capture broken

The one-line answer

The ads are doing their job. The new landing page is not. This week they earned 97 clicks at a healthy 3.45% click rate, and 86 people landed on the training page. But zero of them became a lead and zero booked a consult, so the $407 spent has nothing to show yet. The fix is the page and the way we capture the lead, not the ads.

The numbers that matter

Spend · this week

$407

5,886 impressions · CPM $69

Booked consults MONEY EVENT

No consults booked this week

Leads captured

86 people saw the page, none opted in

Click rate

3.45%

Healthy · the ad message is landing

Cost per click

$2.00

97 link clicks · a fair price for this audience

Frequency

1.5

Fresh audience · no ad fatigue

Where it fell off

Two charts tell the story of the last four active weeks. In mid August the account was capturing leads through an on-Facebook form. That form was switched off and the traffic was pointed to a new landing page. Since then, spend has kept flowing but the leads have stopped.

Leads captured per week

Account total · week beginning

Spend per week

The money kept going out

Capturing leads Slowing down Nothing captured

The funnel drop-off

Here is where this week's traffic went, step by step. The good news: almost everyone who clicked reached the page. The problem is the very next step. Not one of the 86 visitors turned into a lead.

5,886Impressions

reach 3,874 · freq 1.5

↓ 97 link clicks · healthy click rate

97Link clicks

CPC $2.00

↓ 89% of clicks loaded the page · good

86Page views

↓ 0% became a lead · this is the leak

0Leads

none captured

↓ 0 booked a consult · nothing reached the calendar

0Booked consults

the money

The funnel, walked step by step

I followed a live ad to its page and through every step. The link works and the page loads fast. The issue is what the page asks a first-time visitor to do before it will capture them.

Metabolic Recovery Consult

doctorfitcoaching.com/start

NEEDS A FIX

Free training

1Ad clicks through to the training page. Headline speaks straight to physicians. A free video, under 15 minutes, no obligation.

2The only button is "Watch The Training". There is no name or email box on the page, so the visitor gives nothing before watching.

3A booking calendar to book the consult only appears further down, after the video. Cold visitors rarely watch a full video before they will book.

The leak: the page captures no contact details up front. 86 people viewed it this week and left no trace, so there is no one to follow up with. The old on-Facebook form captured the name and email first, then invited the booking. That is why it produced leads and this page has not yet.

Ruled out: the link is live and loads quickly, the tracking pixel is installed, and the ads send cheap, engaged clicks. The traffic is not the problem. The page is physician-focused, though the footer and review section still carry generic template content that we should tidy.

Campaign scorecard

Every ad that ran this week, judged on the one thing that matters: did it produce a lead or a booked consult. All three sent good clicks. None captured a lead, because they all point at the same page.

Ad	Angle	Spend	Clicks	CTR	Verdict
DoctorFit IDENTITY	Identity	$180	43	3.5%	FIX PAGE
DoctorFit PAIN	Pain	$160	39	3.9%	FIX PAGE
DoctorFit PROOF	Proof	$67	15	2.3%	FIX PAGE

For context: in mid August an on-Facebook lead form on this account captured 23 leads at roughly $29 each, and in its best week 19 leads at about $9 each. That form is currently switched off. Bringing that capture method back is the fastest way to turn this week's clicks into real enquiries.